{"id":65557,"date":"2020-09-01T05:59:30","date_gmt":"2020-09-01T05:59:30","guid":{"rendered":"https:\/\/www.fita.in\/?p=65557"},"modified":"2023-10-09T12:55:16","modified_gmt":"2023-10-09T12:55:16","slug":"seo-interview-questions-and-answers","status":"publish","type":"post","link":"https:\/\/www.fita.in\/seo-interview-questions-and-answers\/","title":{"rendered":"SEO Interview Questions and Answers"},"content":{"rendered":"
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Currently, the scope for the SEO profession in India is rising at a significant level. Based on the report submitted by the Times of India it is stated that SEO job openings<\/a> alone hold a mammoth of position in the job portal sites of India from the Digital Marketing<\/a> field. The major reason for the enormous growth of this profession is because all the businesses today have shifted their focus towards the online platform for the promotion of their businesses or services. And when we say promoting on the online platform SEO occupies a significant position.<\/p>\r\n It is because people generally search about anything and everything only in search engines like Google, Yahoo, or Bing. A business needs to rank themselves on the top in a search engine to cover audiences of a wide range. This is the reason why most of the businesses hire SEO Analysts for promoting their business. Having completed your SEO Course or SEO Training<\/a> it is even more important that you should be aware of the latest SEO Interview Questions that are put forth to the freshers and experienced candidates to secure a job at ease.<\/p>\r\n Below are the 101 SEO Interview Questions and Answers that are compiled by the Experts from the Digital Marketing field. .<\/p>\r\n\r\n World Wide Web or WWW is a huge collection of various documents, videos and web pages that are stored in millions of computers or servers across the world. These computers and servers are interlinked using the Inter Networking or Internet Technology.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n Doman is a string which is used in finding and identifying computers in the World Wide Web where the web site, document or videos are stored. Domain resolves to numeric identifiers called as IP addresses. Instead of remembering the computers with a numeric identity, Domain helps in identifying the computers with easy to remember strings within the Internet. Example of a Domain is: www.google.com<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n URL or Uniform Resources Locator is a logical address that points to a location in the server where the specific web page, document or video of the World Wide Web is stored.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n The last segment of the Domain is called the Top Level Domain and it is also called as Domain Extension. Top level domain extensions are .com, .net, .org etcetera. There are also country specific top level domains such as “.in” refers to India, “.us” refers to the United States.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n Search Engines are Programs that search for relevant information which has a close similarity to the keywords or terms given by the user. This program is used to search information on the World Wide Web.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n Google Search is the most popular search engine. Besides you have search engines like Microsoft Bing, Yahoo, Ask.com, AOL.com. Also many people have started using apps like Amazon, Flipkart and YouTube for their specific product searches. Hence they can also be considered as search engines but their search scope is limited to that application’s database. For example, when searching in YouTube for a video, YouTube searches for the specific video only within its scope and not in the entire World Wide Web.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n The World Wide Web is a collection and connections of millions of computers and servers scattered across the world where valuable information is stored in the form of web pages. Search engines not only unites these whole repositories of information by indexing it, but also helps in searching and finding the relevant information required for the users. If there are no Search engines, then the entire WWW information repository becomes useless.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n There is no exact explanation for the term “Google”, but a common interpretation is that the word “Googol” – meaning a very large number – is misspelled. Larry Page and Sergey Brin founded Google in the year 1998.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n SEO is the acronym for Search Engine Optimization.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n Search Engine Optimization is a practice through which a website is optimized with the content, technical and structural changes to achieve the highest rank naturally in the Search Engine Page Results or SERP. As users trust organic results compared to paid advertisements, getting the highest rank organically increases the quantity of potential traffic to the website or webpage. SEO Training in Chennai<\/a><\/strong> at FITA provides an in-depth training of the SEO concepts and its application under the mentorship of real-time professionals. These are commonly asked SEO Interview Questions and Answers for Fresher and Experienced<\/strong> candidates<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n Google has become the friend, philosopher and Guide for everybody now. Most of the users now search in Google to find their requirements for anything they need and they trust the results of Google Search. It is claimed that just less than 5% of the search users even bother to see the second page of the search results.<\/p>\r\n Having your business on the top results means, more trusted users visits your website resulting in more sales without any high marketing costs. <\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n The results that are displayed by the Search engine against a user’s search terms are called the Search Engine Results Page or SERP. The SERP is displayed with Organic Results and can be referred to as, “our business is listed in the No.1 position of the SERP”. <\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n When Google decides that a web page can provide the most valuable content to searchers, then it selects those web pages and displays it in the SERP. This is called Organic Search Results as the rank and selection of the displayed web pages are not influenced by payments but rather by its quality, relevance and popularity. <\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n It is the number of times that a keyword appears in webpage which is measured in terms of percentage to the whole content of a web page.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n There is no guidance or definition for this. Analyze the website of competitors who are ranking high in the SERP and the number of times they used the keyword can be taken as a point to start with and experiment.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n Not necessarily. This is a very tricky question. Actually Google ranks the individual Web pages and not the websites. But the Domain also plays its role in the rank determination.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n Once the website is developed and completed, it must be accessible by the user. Web hosting is a process through which the website is stored in the server which is connected to the Internet. The Domain Name is then pointed to the server where the website is stored or hosted. This makes the website accessible by users. This whole process is called hosting. Please note that website hosting is a paid service.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n As the SERP is more valuable because it is seen by the potential user, advertisers can pay and display their ads in the search results page or the SERP. Ads that are relevant to the search terms may get the attention of the user and they can prefer to select the ads by Clicking on the ads, besides the search results. <\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n Keywords are words or group of words known as Phrases that are used by the users to search their requirements in the search engine. These are also called as Search Queries or Search Terms.<\/p>\r\n While searching for a match, Google verifies the contents of your web page to determine whether the page is relevant to the keywords by analyzing whether the keywords are used regularly. Google also checks for the image and metadata for relevance to the keywords.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n Keywords create the connection between the user searches and the websites. Without keywords, there is no way to get connected to the potential online users. Using the right keywords sensibly at the right place and at the right number of times in a web page will help Google to understand how far your website will benefit the right users especially the users who are most likely to buy. These are commonly asked SEO Interview Questions and Answers for Fresher and Experienced<\/strong> candidates<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n Meta tags are short but descriptive texts that describe the content of a web page. These texts do not appear as part of a web page in the browser but help other programs such as the search engines and crawlers to understand what the web page is all about.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n There are four important Meta Tags, they are;<\/p>\r\n Search Engines uses software robots also called as “bots” or “Spiders”, to systematically crawl or browse the websites of the World Wide Web. Crawling is done to either index web pages or to update already indexed web pages.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n There are three different types of SEO that can be performed, they are;<\/p>\r\n These Optimizations are performed in the individual pages of a web site itself. The optimizations are carried out on the contents, keywords, design, meta descriptions and the speed at which the page loads. These changes will help to improve rankings. This is also called On-Page SEO.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n As its name implies, the Off-Page Optimization or Off-Page SEO is not performed in the web page or website. Google determines the right website by its relevance, quality and popularity. Hence these optimizations are performed by increasing interactions with other websites by way of building back-links from most trusted sites which can improve the ranking. By connecting your site to Social Media and performing Social Media Marketing can also help to increase the popularity of the websites.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n Technical SEO is optimizing the entire website technically in terms of design, structure and support to help search engines to crawl, index and interpret the websites in an easy way by optimizing the Meta tags, Header tags and Alt tags.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/i><\/i>What is WWW and explain WWW?<\/a><\/h4>\r\n<\/div>\r\n
<\/i><\/i>Explain Domains on the Internet?<\/a><\/h4>\r\n<\/div>\r\n
<\/i><\/i>What is a URL?<\/a><\/h4>\r\n<\/div>\r\n
<\/i><\/i>What is Top Level Domain or Domain extension?<\/a><\/h4>\r\n<\/div>\r\n
<\/i><\/i>What do you know about a Search Engine?<\/a><\/h4>\r\n<\/div>\r\n
<\/i><\/i>Give some examples for Search Engine?<\/a><\/h4>\r\n<\/div>\r\n
<\/i><\/i>Why do we need Search Engines?<\/a><\/h4>\r\n<\/div>\r\n
<\/i><\/i>What is the meaning of “Google” and who founded Google?<\/a><\/h4>\r\n<\/div>\r\n
<\/i><\/i>Expand the term SEO?<\/a><\/h4>\r\n<\/div>\r\n
<\/i><\/i>Explain what is SEO?<\/a><\/h4>\r\n<\/div>\r\n
<\/i><\/i>Why do we need SEO?<\/a><\/h4>\r\n<\/div>\r\n
<\/i><\/i>What is SERP?<\/a><\/h4>\r\n<\/div>\r\n
<\/i><\/i>Explain what Organic Search Results?<\/a><\/h4>\r\n<\/div>\r\n
<\/i><\/i>Explain Keyword Density?<\/a><\/h4>\r\n<\/div>\r\n
<\/a><\/div>\r\n<\/i><\/i>What could be the right number of times a keyword can be used?<\/a><\/h4>\r\n<\/div>\r\n
<\/i><\/i>Is the Google Rank that we talk about is for Websites?<\/a><\/h4>\r\n<\/div>\r\n
<\/i><\/i>Explain about Website Hosting?<\/a><\/h4>\r\n<\/div>\r\n
<\/i><\/i>Explain about Paid Search Results?<\/a><\/h4>\r\n<\/div>\r\n
<\/i><\/i>Explain what is a Keyword?<\/a><\/h4>\r\n<\/div>\r\n
<\/i><\/i>Discuss the importance of Keywords?<\/a><\/h4>\r\n<\/div>\r\n
<\/i><\/i> Meta Tags – What are they?<\/a><\/h4>\r\n<\/div>\r\n
<\/a><\/div>\r\n<\/i><\/i>List out the important Meta Tags that are considered important for SEO?<\/a><\/h4>\r\n<\/div>\r\n
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<\/i><\/i>Explain briefly about what Web Crawling is?.<\/a><\/h4>\r\n<\/div>\r\n
<\/i><\/i>Discuss the various types of SEO?<\/a><\/h4>\r\n<\/div>\r\n
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<\/i><\/i>Explain in Detail about On-Page Optimization?<\/a><\/h4>\r\n<\/div>\r\n
<\/i><\/i>Explain in Detail about Off-Page Optimization?<\/a><\/h4>\r\n<\/div>\r\n
<\/i><\/i>Explain in Detail about Technical SEO?<\/a><\/h4>\r\n<\/div>\r\n